Deliverables
Style Tiles
User Interviews
Desktop Hi-Fi
Mobile Prototype
Role
UI/UX Designer
Tools
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THE CHALLENGE
THE CHALLENGE
To create an intuitive platform for gathering and synthesizing customer feedback to provide unbiased insights for retail management. The information gathered can be used to leverage employee training.
During this project, I worked on a team of three designers. We collaborated on the initial competitive research and individually moved forward with our tablet and mobile designs. our team was provided two user personas that were both in need of a way to manage employee and store performance.
Victoria Ryan
Victoria is a regional manager looking to create a benchmark for her store’s performance and pinpoint weaknesses.
USER PERSONAS
USER PERSONAS
Jackie is a boutique manager looking for a glanceable way to view employee and store performance and create actionable steps to measure customer feedback
Jackie Winters
Taking A Look At Our Competitors
What Our Competitors Did Well
Clear and concise data visuals
Fully customizable interface and tagging system
Data modules are large and colorful & easy to quickly reference
Provides great tools to maximize productivity and assess what task should be prioritized and provide employee feedback and insights
Before starting the ideation process we wanted to ensure each of our designs adhered to specific design principles:
Ideate
We began the ideation process by creating three divergent style tiles per member and voted on each tile to determine which three we would use for desirability testing.
see all style tiles
Out of the three style tiles I created, The Human Experience style tile received the majority share of votes and was used for desirability testing.
Wireframing
Both tablet and mobile app wireframes were provided to our team. Each member designed high fidelity screens based on wireframes and tester feedback from the style tiles.
High Fidelity Screens
Moving into designing the high fidelity screens, I choose to use a vertical approach for its advantages over a horizontal design. Vertical scrolling is the navigational norm. In terms of accessibility, vertical scrolling is often easier for people with physical and mental limitations or individuals that aren't as tech-savvy.
User Feedback- Desirability Testing
As a team we synthesize the feedback and concluded with a set of takeaways:
As a team we synthesize the feedback and concluded with a set of takeaways:
Mobile App
To create more balance I narrowed down the color palette to four colors.
I created more realistic graphs by adding more details and color-coded indicators making the information glanceable and efficient.
I added simple animations that made sense and allowed the users to see that their task was successfully completed.
To create more depth and vibrancy to colors used on graphs and charts, I decided to make the background a deep blue.
Mobile App Takeaways
Participants noted that T.E.D. felt very user friendly, intuitive, and fun which is not common for work-related platforms. They enjoyed the more focused approach to the color palette and more in-depth details on the charts and graphs. The integration of simplistic yet fun animations made the app approachable and overall users responded positively to the mobile app.
Next Steps
Future iterations will be made to the tablet version of TED to resemable the mobile app version.